26 May How to Boost Your Blog’s SEO
Updating your blog consistently is a great way to drive traffic to your website. However, you should take it one step further by boosting your blog’s Search engine Optimization (SEO). According to MOZ, SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Below are a few basic tips for SEO beginners.
Create original content
The most important thing you can do for your SEO is create useful content that solves people’s problems. If you are solving problems that people are searching for then it is likely that you are going to get shared on social media and ranked in Google. Remember that original content is more than just words on a page; you should also include your own pictures, videos, tools, and plugins if possible.
Add external links
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In simple terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link. External links are the most important source of ranking power.
Install a sitemap
One of the easiest things you can do is install a Google Sitemap plugin that gives a full map of all your posts, pages and archives. The purpose of a site map is to spell out your Web site’s central content themes and to show both search engine spiders and your visitors where to find information on your site.
Add Alt Text
Alt text is an important yet occasionally overlooked part of making a site accessible to all users. It’s a simple bit of HTML code that essentially describes an image that appears on a web page so that the user still knows what the image represents if they are visually impaired or if the picture simply doesn’t display correctly. The alternative attribute can be input within the ‘alt text’ or ‘alt tag’ of the image element and the exact wording used depends on the context of the image as much as the content itself. An additional benefit is that it provides a semantic description of images for search engines. This can attract additional traffic through Google Images and has a positive impact on SEO.
Use SEO plugins
There are lots of WordPress plugins out there that you can install to get some help with your SEO. One of the best ones to start with YOAST. This tool will let you know what you can do to improve your SEO score such as change your Title, add text, add sub headings, or more external links.
Do you have more questions about boosting your SEO? If so, reach out to us! ClickMD Marketing is a marketing agency specializing in physicians and healthcare facilities. Contact us today to learn about what we can do for you. Your patients are only one click away!