07 Dec Lets Talk Bounce Rate
What is a bounce rate I hear you ask? And why is it even important anyway?!
Bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. A rising bounce rate is a big sign that your landing page is dull or off-putting. Not ideal.
There are a number of variables that will contribute to a high bounce rate. Users may leave your site upon arrival if there are site design or usability issues. Viewers may also leave the site after viewing a single page if they have found the information needed on that one page, and have no need in viewing to other pages.
A few reasons for a high bounce rate are:
- Single page site
- Incorrect implementation
- Site design
- User behavior
Google Analytics (GA) holds all the answers!
When you sign into your GA profile for your website, you are shown an average bounce rate. To learn more about what this means you will need to delve deeper. To do this, you will want to run down to your Content > Site Content > Pages
Here, you will see the pages on your website that have received the most page views within the last thirty days with their bounce rate.
- You can then sort the bounce rate by clicking on that column to see pages with the highest to lowest bounce rate. This information can help you decide:
- Which content leads people to more pages on your website vs. which content is the first and last that people see.
- Which pages on your site need improvement first – You’ll want start improvements on the pages with a high volume of page views
- Which pages you should check out as templates for ways to keep visitors on your site longer – the ones with the lowest bounce rate probably have the best leads to other areas.
Your Best Traffic Sources
In this section you’ll want to go to Traffic Sources > All Traffic.
This section can tell you which traffic sources bring visitors who will stick around longer on your site. It can tell you whether you are satisfying a particular visitor over another. It can also tell you which traffic sources to focus on if your goal is to keep visitors on your website.
Best Performing Keywords
Going deeper into your Traffic Sources. Under Search > Organic, you can see which keywords have brought the most visitors to your website through organic search along with their bounce rate. You can even see which landing pages the keywords lead visitors to by clicking on the Landing Page link above the data, then selecting Keyword under (Traffic Sources) on the Secondary Dimension drop down.
Ideas on Improvements
Now, that you have a basic understanding of how bounce rate can affect your analytics, try some of these powerful tips on reducing your bounce rate:
- Add links to more pages within your website in the content
- Go beyond just product/service pages
- Add links to content everyone will love to your sidebar
- Improve your content
If you need help with your bounce rate or have any other marketing needs, ClickMD Marketing is an agency specializing in the medical industry. Contact us today. Your patients are only one click away!