26 Apr How Healthcare Marketing Agencies Can Benefit Your Practice
With all of the changes in the healthcare system many doctors are noticing that they aren’t receiving a steady stream of new patients as they may have been before. This is likely due to the fact that people now shop around before choosing a doctor. This means that they no longer rely purely on their primary care physicians recommendations for a specialist referral but will also ask their friends and conduct home research. Because of this, it is more important than ever to make sure that you promote your practice in a way that potential patients will see and want to choose.
Why do doctors need marketing?
If you are looking to grow your practice, marketing is essential. Like any business, a portion of your annual budget should be set aside for marketing. A good medical marketing strategy can provide great results by both communicating with your existing, loyal patients and also drive new patients to your practice. One of the best forms marketing for doctors includes inbound marketing. This is the concept of producing content for potential patients to find. So that when they search on the internet, they can find your practice.
Hiring an agency to manage your practice’s digital marketing means you’re paying for an entire team of specialized marketers that all work together for your business interests. This means you’ll have access to a larger, more diversified body of knowledge and experience by partnering with a team that can operate independently to serve your best interests; not to mention the structured processes the agency team will offer. You can focus your efforts on continuing to provide the exceptional service your patients deserve.
Managing your website takes a lot more knowledge and web experience than most people realize. Web developers specialize in uploading files and photos, adding pages, and fixing hacks. In addition they also, manage email and resolving hosting issues, and review the search engine optimization of your website. A marketing agency typically includes one or several web designers and developers to make sure your site is constantly working correctly and reaching the most audience members possible.
These days, it isn’t enough to have a website for your business, your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition). With a marketing agency, You can breathe easy knowing that your social media accounts will be you posted on regularly with relevant content to engage new patients. This will allow your practice to interact with current and potential patients and make it easy for people to share your posts with their friends. A social media specialist will also be managing your online review sites such as Yelp, MD.com, and Vitals.com among others to bring in new patients that are shopping around for doctors online.
Access to more resources
Hiring a digital marketing agency for your medical practice means access to resources you otherwise wouldn’t have, such as specialized monitoring software and data analysis tools. Hiring an agency is more than just choosing which marketers to put in charge of your campaign; in addition, it comes with a whole office full of data, technology, experience and networking.
Strategizing, developing, and executing digital marketing campaigns and programs take time. This is obvious. What’s not so obvious is the time it will take you or a staff member to manage and measure the progress of your efforts. Measuring, analyzing, and refining are at the heart of any successful marketing strategy. If you don’t have time to measure the impact of your marketing efforts, then you’ll never improve. A good marketing agency will dig through the data, refine when needed and report progress for you.
Another way an agency will save you time (and money) is by staying current so you don’t need to. Digital marketing changes with the wind, and staying up to date with the latest marketing best practices, search engine algorithm changes, and new social opportunities is a full-time job in and of itself. A good marketing agency will dedicate time and resources to educating their team and staying relevant so that you don’t need to waste your time figuring things out on your own and experimenting with new ideas that may or may not work.
This seems like an obvious one, but it isn’t always the case. A good marketing agency will focus on increasing profitable traffic and revenue, not just rankings, “likes”, “follows”, or shares. In other words, traffic that converts and fills the seats in your waiting room, not just imaginary communities.
After all, that is what you hired them for. A good marketing agency will make measuring your profitable return on investment easier by including the number of leads generated by their marketing efforts, too.
How long will it take to see your marketing return?
It is always better to be patient. If you are looking to do paid advertising, it is like turning on a faucet when you are paying you will be getting leads, but when you are not then you won’t. If you use an inbound marketing strategy it takes more time, but it creates a snowball effect. It starts out slow until it gets rolling, but after time you will have something impressive to show for it.
Do you have more questions about healthcare marketing? Reach out to us! ClickMD Marketing is a marketing agency specializing in physicians and healthcare facilities. Contact us today to learn about what we can do for you. Your patients are only one click away!