26 Apr Tips for a Successful Business Blog
The idea of starting a business blog may be a bit intimidating, but it doesn’t have to be an overwhelming experience, and the benefits of starting a business blog can make the process worthwhile. Adding a blog to your business website is a brilliant way to connect with your customers and also adds strength to your brand. Here are some tips for getting started with a business blog and making it a success.
Keep your customers in mindWriting a blog for your business is completely different to a personal blog. In other words, it’s not about you! Your business blog is about your practice and your patients. Always remember that the people who are going to read your blog are customers, and potential customers, so write for them. Your blog posts should aim to answer any possible questions they may have and deliver new insights into your industry.
Plan blog content in advance
Planning your blog posts ahead of time will solve any excuses for lack of time and ideas when the weekly calendar rolls around to blog-post-day. With a bit of planning at the start of each month, you can have enough ideas to keep the blog running for weeks.
There are no defined rules when it comes to posting frequency. Whether you post once a week or every day, the most important factor is that you blog on a consistent schedule. For example, if you choose to blog once a month, then make sure to blog on the same day each month. The 1st or the 15th. are both easy dates to remember.
Provide relevant, useful and valuable information
The more useful the information you post, the more readers you will attract and the more likely they will become regular readers. Make sure they are getting something out of the blog content and learning something new.
Make your blog interactive
Make a point to invite your readers to weigh in and share their opinions in your comments on every post. When someone comments, acknowledge their post even when their viewpoint differs from your own. This will make your blog more interactive and your readers will feel more engaged.
Never underestimate the power of a good title
Overlooking the power of a blog title is a big no-no. It impacts on how a blog post is found in the search engine. The first thing a potential reader looks at is the title. You need a long tail keyword headline that draws readers in and indicates what the post is about. Long tail key words consist of longer phrases that internet users enter in search engines in order to find out more specific information. Good ways to attract readers’ attention are to use action verbs and questions.
Have a focus, but be willing to go off-topic
It’s good to have a clear focus when it comes to your blogging topics, but too much of anything can be a turn-off. Be willing to introduce new topics or a new way to look at a common topic to add interest and increase engagement.
Make it easy to subscribe
If you want your readers to continue reading, put your subscription options in an easy-to-find place. Sending new blog posts directly to their email inbox is a great way to make sure they will continue to read your blog.
Promote and share what you write
Don’t expect your readers to catch every single post you write unless you’re reminding them that your blog exists. Share links to your blog in social media, on your website, in your newsletters and even in your email signature and encourage people to click through.
A simple technique to turn potential readers into actual readers is to provide images. Photos, graphs, infographics and videos have the power to communicate in a different, more instant, way than words. Images draw an audience in and provide an additional point of interest to your posts.
Have a point of view
Sometimes, all it takes is a little controversy to get your blog on the map. Don’t be afraid to take a stand on a hot topic in your industry, and then encourage discussion in your comments.
Make it easy to read
Use sub headings, bullets and other formatting wherever appropriate to make it easier for your readers to skim and zero in on the most important information in your posts.
Boost Search Engine Optimization (SEO)
Another advantage to having a blog is that the new, fresh content that is consistently being created will push the site higher on search rankings. This means that you will ultimately get more traffic to your website.
Self-edit or find a proofreader
It can be difficult to catch errors as you write, so try writing your posts a day or two ahead and then coming back to read them again with fresh eyes. Or, if possible, ask a colleague to proof your posts for you to make sure they are error-free.
Don’t be afraid to get personal
Your business blog may be about business, but that doesn’t mean there isn’t a place to mention your personal life and experiences. Many times a personal post can attract a new type of reader, and give your consistent readers a peek at a new side of you.
Analyze your blog performance
Use a web stats tool such as Google Analytics to measure your website’s performance. It’s free and is quick to install. You can use it to monitor how your blog’s performance is doing and get an idea of the ways people are finding your blog and what posts are the most popular. From all that information you can judge what’s been a success and how you can improve your future blog posts.
Think of a marathon instead of a sprint
It takes time for a business blog to build momentum, pull in readers and create a loyal following. Be patient and try not to get discouraged if the progress seems sluggish. Slow, steady and consistent wins the race when it comes to blogging.
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