29 Feb Making Your Website Accessible
Inaccessible web design prevents many people in the disabled community from obtaining an easy online experience. According to the United Nations Enable, approximately one billion people in the world live with disabilities. From a commercial perspective, this is a sizeable chunk of the market to be missing out on.
For those with learning difficulties, hearing loss, visual impairments and more, there are plenty of obstacles behind every URL. In addition to those born with disabilities, another group to be aware of is the aging population. Natural signs of aging, such as loss of sensory awareness and fine motor skills all impact how older people engage with technology.
With this in mind, creating a user-friendly site is easier than you may think. There are plenty of ways to make sure you’re doing your best to create an accessible site. Here are a few tips to implement.
Use Alt Tags
For someone who has a visual impairment and uses a screen reader to read the text on a website out loud, the alt tags are read aloud and are the only way the user knows what the image is.
Use alt tags attentively and treat them as a way to describe the image accurately and briefly. If it’s a picture of a person, write out the person’s name. If its objects, like a stack of books, use a couple of words to describe them.
Use Periods in Abbreviations
When abbreviating something in HTML, place periods in between each letter. An example is, when referring to the Federal Bureau of Investigation, type it out as F.B.I., rather than FBI. As a screen reader will not recognize the abbreviation without periods, and will instead read it phonetically as a word.
Describe your Links
When you embed a link into a post, it’s helpful to describe the link, rather than just telling the reader to “click here”. An example is, “To learn more about Dr. Jones, check out Dr. Jones’s YouTube Channel” instead of “To learn more about Dr. Jones, click here”
Be Selective of Color
It is always a first-class idea to practice smart color choices for any kind of audience. However, try avoid loud colors, and be watchful of using yellow, blue and green close to one another, this is extremely difficult for the color blind users to read. Black text on a white background is the preferred practice because it’s readable for plenty of audiences.
Keep Copy Simple
This is really helpful for any audience, but it is imperative for elderly audiences or those with learning disabilities. If you’re putting a healthy amount of text onto your website, break it into smaller paragraphs. This may not work for all sites and does depend on your content. Alternatively, you can apply this to other pages such as your ‘About’ or ‘Contact’ pages.
If you’re inspired on how to make your site the most accessible, try to get a personal sense on how people view your website. Use yourself as an example, try navigating your site from the perspective of someone with a disability. The involvement will guide you to create a more user-friendly website which in turn will create more revenue-generating leads.
ClickMD Marketing is an agency specializing in the medical industry. Contact us today for more information on how we can help. Your patients are only one click away!