29 Feb Colors that Increase Sales
Graphic designers and marketers know a thing or two on how color plays a major role in the success of any marketing campaign. Specific colors tend to stir emotions in customers, thus creating brand relevance and inspiring purchases.
Everyone knows that red is the color of power. It gets your attention and holds on to it! Which, is why it’s the most popular color for marketing. Be careful not to overdo it.
This is the color of trust, honesty and loyalty. This color exhibits an inner security and confidence, hence it’s heavy usage in the medical and health industry. Blue is typically seen as a conservative, safe and non-threatening color.
Wanting attention from the softer side? You cannot go wrong with pink. It’s fun, spiffy and romantic. In color psychology, pink is a sign of hope. It is a positive color inspiring warm and comforting feelings.
Yellow is a powerful color. It’s a warm and happy color which, creates a sense of cheerfulness. Use yellow to command your audiences’ attention and let them know you are confident in your skills. However, too much yellow can cause anxiety, nervousness and apprehension.
Green is a versatile color, it’s warm and inviting, lending customers a pleasing feeling. Secondly, it associated with health, healing, nature and goodwill. Darker greens relate to money, wealth and prestige, while lighter greens relate towards growth and freshness. Be cautious, as too much green can lead to feelings of envy, greed and selfishness.
Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing tools. Purple is often used to promote a high quality or superior product or service. It is most commonly used by businesses in creative fields such as, designers and cosmetics. Purple pairs well with gold, taupe, turquoise and jade.
Orange is energy. It has some powerful attention getting properties. Its fun and cool, and makes customers feel as though they’re dealing with a cutting-edge company.
Is pretty simple, its an earthy tone known as a comfort color. Lending relaxation to customers.
Another highly versatile color. It can be traditional, modern, exciting or relaxing. Used as a contrasting color, black most often adds drama or creates an air of mystery and secrecy. In small amounts, it can add strength and confidence without becoming overpowering.
Colors can be subliminal, choose them carefully and wisely!
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