Social Media Tag

Even though social media interactions are typically less formal and structured than other corporate communications, that doesn't mean they shouldn't be consistent with your brand. Ask yourself: Are your organization's Facebook, LinkedIn, Twitter, Google+ and YouTube accounts presenting a consistent visual representation and brand voice to...

Cross-channel marketing, also called multi-channel marketing, involves promoting a brand across various mediums simultaneously to reach patients. When implemented correctly, cross-channel marketing is a win-win for both patients and businesses. Patients get to interact with businesses via their preferred channel, and businesses get to increase their brands’...

The way patients find their healthcare providers are changing. Gone are the days when a physician will recommend a specialist and the patient blindly schedules an appointment based on trust and good faith. Not because referring physicians are no longer reliable sources but because the...