14 Jul PROMOTE YOUR MEDICAL PRACTICE WITH THESE BASIC MARKETING TIPS FOR DOCTORS
Whether you’re a new medical practice finding its feet or an established one, marketing remains an important factor at any stage of any business. Marketing is the process of promoting goods or services. However, how well this process is carried out can be the difference between success and failure. Here are a few basic marketing tips for doctors.
Basic Marketing Tips for Doctors
What is Your Practice?
Yes, your medical practice clearly says that you’re a general physician, but allowing the practice to simply be summed up in one or two words doesn’t tell potential patients why they should choose your practice over that of another doctor’s. Effectively defining your medical practice facilitates communication and lets them know why they need you.
Performing a SWOT analysis can help with this process.
Have a Short Term and a Long Term Marketing Plan
What’s the saying? Failing to plan is planning to fail. According to the American Academy of Ophthalmology (AAO), medical practices without a plan are generally out-performed by those with a plan. The short-term marketing goals should help the practice achieve its long term marketing goals. Each year, the short-term marketing goals should be evaluated and possibly amended according to whether the previous year’s goals were achieved. The marketing plan should be tailored to the practice, and not just be a broad marketing plan that can be used for all medical practices.
Patients need to get the impression that you know what you are doing. Establishing familiarity before patients even choose your practice is an important step in marketing, and creates credibility.
In today’s world, having a web presence is the obvious thing to do, but it’s more than simply setting up a standard website. An effective medical practice’s website should be informative and has to match the brand. With the amount of competition in the healthcare industry, healthcare SEO strategies are important as well and help optimize your website’s presence on the internet. With good web presence generally comes more awareness about the medical practice and more potential patients choosing you.
Your Name in Lights
The name of the medical practice and the doctors, should be anywhere potential clients would look – medical directories, local newspaper, doctor-listing services, and other various publications. Of course, it shouldn’t be over-done. Keep in mind that wherever your name appears, information on how to contact you should also be available, particularly on any documents that leave your office.
There is so much more to marketing than promoting the medical practice. These basic marketing tips for doctors will help the medical practice have a head start in securing its success and ensuring repeat business. Although medicine is a profession, doctors should keep in mind that healthcare is a business. And like all businesses, an ongoing effort is required to attract new clients, as well as keep the old ones. The right marketing plan can help keep patients happy, and doctors too!